Episode Details
Back to EpisodesHow the Media JV Open AP. is looking to help TV advertising work faster and smarter by helping to break down data silos
Season 3
Episode 4
Published 4 years, 1 month ago
Description
Next in Marketing spoke to David Levy, CEO of OpenAP, a joint venture between NBCUniversal, ViacomCBS Fox and Discovery, about how the company is trying to help brands target audiences consistently across networks and platforms - and why he's worried that too many media companies are discounting consumer experience with ads as Connected TV explodes.
Guest: David Levy
Host: Mike Shields