Episode Details

In this episode of Add To Cart, we are joined by the James Bond of marketing - Mark Baartse.  You call him in when you’ve got a problem to solve and you need the best in the business. Mark is, in his own words, the outsourced Chief Marketing Officer. Before consulting, Mark led the growth for leading fashion brand Showpo and has worked with clients including Catch, Menulog and Officeworks. He has been awarded the Top 50 CMP, Top 50 people in eCommerce and is a regular contributor to publications like Ragtrader and Inside Retail. We wanted to get Mark on Add to Cart, so we could pick his brains on behalf of you - for free. We wanted to focus in on performance marketing because, while it’s not Mark’s only focus, he’s a well rounded CMO and it can be a point of agitation and confusion for many. Hopefully there’s a few nuggets in here which either alleviate your fears or help you make changes. We also touch on customer lifetime value, how to use performance channels for branding and getting yourself into the shoes of the customer. 

Links from the episode:

Signet and Adorn Cosmetics (sponsored)

Shopify Plus and Crate and Barrel Singapore (sponsored)

Questions answered:

• What are the most common problems you solve for eCommerce brands as a fly-in CMO?
• What are the key metrics you are looking at to ensure ROI numbers are accurate? 
• Is performance marketing still a viable channel for eCommerce brands?

Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.

Sponsor Add To Cart: https://addtocart.com.au/sponsor/

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