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Saltbox TV Isn't Your Father's Streaming Service. More Like Your Grandfather's
Published 4 years, 5 months ago
Description
A new video-streaming service targeting senior citizens is betting that advertisers will finally wake up to the purchasing power of a demographic Madison Avenue has largely ignored. CEO Jerry Goehring explains how Saltbox TV customizes its product to meet the unique needs of a very big but underserved market.
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