Episode Details

Take a look at your portfolio, investors, who you're targeting, and methods used to find out how they line up with the 4 Ds to revenue in property management—deals, doors, duration, and dollars. The 4 Ds is a framework/concept that helps you figure out how to grow your business and improve it. Property management growth expert and founder/CEO of DoorGrow, Jason Hull talks about the 4 doors (or numbers) that equal the gross revenue of your company when multiplied by each other.

[02:19] Why the 4 Ds are so important in your property management business.

[02:43] 4 Ds to Revenue: What are they?

[02:47] Deals: How many deals are you getting on?

[03:15] Doors per deal: How many investors are you getting that have 2 or more doors?

[04:20] Duration: How long can you keep them as a client? Connects to lifetime value.

[05:45] Dollars: Money is needed to generate revenue. Revamp pricing structure/model.

[08:00] Identify Ideal Prospects: What would their situation look like regarding the 4 Ds?

"We need some money in this equation. Otherwise, it's not going to equal revenue."

"You want to make sure you're getting paid really well."

"Price sensitivity is created artificially by my clients. They don't realize they're creating it and how."

"Colder leads are going to have a much higher price sensitivity than warmer leads."

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Welcome, DoorGrow Hackers, to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, help others impact lives, and you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings.

Many in real estate think you're crazy for doing it, you think they're crazy for not because you realize that property management is the ultimate high-trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management businesses and business owners. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now, let's get into the show.

I had a hard time coming up with what to talk about today. We just had Christmas and New Year's is coming up. We're sort of in this time period where I think for a lot of business owners, we tend to start focusing on our business because we've got a little bit of downtime, a little bit of free time, and some quiet moments maybe. Then we're also spending a lot of time focused on family and spending time with family.

One of the things I wanted to talk about today is what I call the Four Ds to Revenue in Property Management. I also sometimes call this the Four Doors to Revenue and sometimes visually, we'll showcase four doors when I'm explaining this, or coaching clients on this, or teaching this. The Four Ds to Revenue is really four numbers that when multiplied by each other, equal the gross revenue of your company.

Just to drive this home with multiplication, each number is so important that if any one of these four numbers—metrics-wise—in your business is zero, you make $0. That's how important they are. If you move any one of these numbers, if they're a