Episode Details

Allen Adamson - Focus and Forte: How Niching Down as an Agency Drives Success

Episode 47 Published 4 years, 7 months ago

Description

Joining me on this episode is Metaforce co-founder, NYU Stern adjunct professor, and author Allen Adamson who believes that focus drives success and that going deep before going wide opens up even more opportunities for you and your career. For Allen, niching down does NOT restrict your brand's potential. It's all about figuring out what you're good at, honing those abilities, and delivering them well.

We talk about:

His passion for film that he applied to advertising
How he uses the intersection between business and creativity to solve nonlinear problems
Starting his first job in New York at the age of 19 and how he landed his prestigious role at Landor Associates
Shifting his career from in-house brand management to the agency side to better utilize his creativity
The challenge of involving your client in the process without expecting them to have perfect creative judgment right away
How creative decisions as judgment calls that don’t necessarily have right or wrong answers
Building his personal brand to put himself and Landor on the radar
How he came to write branding books to establish himself as a thought leader in the industry and win more client attention
Why he thinks staying connected in what’s going on in the market is the most important criteria for business success
The importance of being able to anticipate change and manage it in a fast-changing world
How he built Metaforce as a consultancy that goes beyond consultancies that simply define problems or only sell solutions they can make
Why he believes having the right team is a key to success
How he sources talent through referrals and word of mouth
Counseling clients when they’re chasing over the new “hot” thing like TikTok or Clubhouse
His mantra for success that revolves around genuinely enjoying what you do

Mentioned in this episode:

Allen Adamson’s published works: https://us.macmillan.com/author/allenpadamson

Metaforce: https://www.metaforce.com/

To connect with Allen, head on over to his channels:

Email: allen@metaforce.com

Instagram: https://www.instagram.com/allen.adamson/

LinkedIn: https://www.linkedin.com/in/allenadamson/

Thanks for listening! If you enjoyed this episode of the podcast, head on over to the following links for more of my work and some valuable resources to get you started on your own branding initiatives. Until the next episode!

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