Episode Details
Back to Episodes165 - A Deep Dive into CRO (Conversion Rate Optimization) with Kurt Philips
Description
Founder and CEO of Convertica.org, Kurt Philips, shares his top tips for getting better website conversions and how to sell conversion/results-based services to clients.
In This Episode
00:00 - Introduction
03:11 - Greeting to Kurt
05:40 - How a hard drive evolved
10:58 - Why is conversion important
14:13 - Which site converts better?
17:29 - What does conversion mean
19:01 - Creating the goal
20:27 - How to increase conversion
23:39 - Using reviews and case studies
29:02 - Cracking seven figures
34:09 - Working through the variables
36:20 - Dress to impress
47:49 - Perception is not always reality
53:21 - Perfect amount of stuff
58:09 - Listening is the most important
1:01:29 - Placement of lead generator
1:03:21 - Do the research
1:07:26 - A conversion trick for mobile
Get all links, resources and show notes at:
https://joshhall.co/165