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How to Sponsor a World Tour Team | Interview with Le Col Founder Yanto Barker
Description
Le Col founder Yanto Barker sits down with Lanterne Rouge to discuss Le Col’s new partnership with BORA - hansgrohe including the logistics behind this arrangement and the business rationale for the sponsorship. They also discuss changes in the cycling apparel industry, how the pandemic has supercharged interest in cycling, Le Col Wahoo and the importance of aerodynamics in kit design and racing.
Use code LRCP2022 to get 20% off at Le Col.
LRCP Show Partner | https://lecol.cc/
LRCP
https://www.youtube.com/c/LanterneRougeCyclingPodcast
https://www.twitter.com/LanterneRougeCP
Lanterne Rouge
https://www.youtube.com/c/LanterneRougeCycling
https://www.instagram.com/the_lanterne_rouge_
https://www.twitter.com/LanterneRougeYT
Benji Naesen
https://www.youtube.com/c/BenjiNaesenGaming
https://www.instagram.com/benjinaesen
https://www.twitter.com/BenjiNaesen
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