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Your brand chemistry with Laura Beauparlant
Season 3
Episode 7
Published 7 years, 1 month ago
Description
When people want a rebrand, it’s easy to automatically think of a new logo, website and so on. But that’s just the marketing component of your brand. Your brand is so much more.
Laura challenges us to imagine our brand is a beautifully decorated cake. Your logo, website and all the visual things people see are the icing and sprinkles. This is what makes the cake look good and enticing.
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