Episode Details
Back to EpisodesMC022: Taking your corporate snapshot
Description
A corporate snapshot that has nothing to do with a camera!
Shop owners know what they do because they do it every day. But how do you communicate your areas of specialty and expertise in a concise, powerful way so that your prospective clients are able to get it right off? That’s what a corporate snapshot is for.
In this episode of Making Chips, Jim and Jason invite 3 guests into the study who specialize in helping businesses create their very own corporate snapshot. Their guests are Jule Poulos (a previous guest from episode 19 of Making Chips), Ray Ziganto (another previous guest - episode 18 of Making Chips), and Jon Baklund (yet another previous guest - Making Chips episode 21).
Here’s a brief summary of 4 important questions that a corporate snapshot should answer:
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What we do as a company
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Who we are as a company
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Who we serve as a company
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Why we do what we do better
When you’re able to clearly and accurately define and express those 4 key issues about your company you unlock the power to do a couple of very powerful things…
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You’re equipping your employees to become “sales people” through a clear vision of what you do as a company.
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You’re able to more quickly identify your target clients and engage them in relevant conve