Episode Details

Topics covered and questions you’ll uncover during this episode:

• The “person is the brand”
• Reputation = referrals
• What's the important and powerful part of your brand?
• How do you make a person feel when they interact with your brand so they remember you?
• How do you build your reputation in the right ways to make it easy for clients to refer your brand?
• What’s behind this idea of “buying and selling”?
• Crafting and asking for the best testimonials
• How do you make clients feel special?
• Learn about Lesley’s “Espresso Effect Model” methodology
• “Can’t Miss” moments
• Pearl in an oyster brand crafting
• Words and actions and what they mean to the individual
• Brand and reputation defined
• How do you make it easy for someone to refer you (especially in the high-net worth, affluent luxury real estate markets)?
• How to keep yourself on someone’s radar and make it more about them?
• How do you project your brand and do it consistently and stay authentic?

Resources mentioned within episode:

• Walking Tall Website
• Lesley Everett’s website
• Connect with Lesley on LinkedIn
• Walking Tall Book