Episode Details
Back to EpisodesWhy the TV ad industry is unlikely to settle on new measurement in 2022
Season 3
Episode 2
Published 4 years, 1 month ago
Description
Scott Schiller spent a few decades on the sales side of the media business, including a long stint at NBCUniversal. Now he's focused on helping big advertisers navigate programmatic ad buying and particularly fast emerging platforms like Connected TV. Scott talked the current upheaval in TV measurement, and why it's unlikely we'll see a perfect replacement for Nielsen emerge.
Guest: Scott Schiller
Host: Mike Shields