Episode Details

It’s a common misconception in multifamily investing that you have to start small. But Chris Roberts looked beyond his first deal to envision a multimillion-dollar real estate business. He accelerated his success by thinking BIG from the beginning, acquiring nearly 1,000 units worth $69M in just three years. So, what’s the secret to scaling fast the way Chris did?

Chris is the Founder and CEO of Sterling Rhino Capital, where he specializes in commercial debt, managing financials and investor relations. A full-time entrepreneur and investor since 2007, Chris started his real estate career by renovating, flipping and renting dozens of single-family properties. But after attending one of our events, Chris shifted his focus to helping people create cashflow by investing in larger apartment buildings of 100 units or more. 

On this episode of Financial Freedom with Real Estate Investing, Chris joins cohost Garrett Lynch and me to share the process he used to scale quickly and achieve financial freedom. He explains why finding the right partner was key in growing Sterling Rhino and describes his team's make-it-personal approach to finding deals and raising money. Listen in for Chris’ insight on investing in mentorship and find out what it takes to build a BIG real estate investing business—in very little time.

Key Takeaways 

What inspired Chris to invest in multifamily real estate

• Motivated by money at first
• Passive cashflow = freedom

The mindset shift that propelled Chris into action

• Realized one person’s decision could change future
• Would much rather control own destiny

The process Chris used to scale quickly

• Take massive action
• Invest in tools, mentors for support

Chris’ transition from sales and marketing to multifamily

• Already people person, love business planning
• Had to overcome fears and bring on team

How Chris and his business partner divide roles

• Paul excels at numbers, analytics and systems
• Chris focuses on investor relations

Chris’ approach to deal flow and raising money

• Set yourself apart by ‘making it personal’
• Create frictionless process of doing business

What Chris is doing to handle scaling quickly

• Software to manage assets and team
• Grow team

Chris’ advice on how to scale fast in multifamily

• Don’t be afraid to partner
• Join programs for tools, guidance and networking

Connect with Chris Roberts

Sterling Rhino Capital 

Sterling Rhino on YouTube 

Sterling Rhino on Facebook 

Sterling Rhino on LinkedIn 

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