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DGS 154: Doing The Unscalable Is What Scales Your Property Management Business
Description
What unscalable things are you doing, but none of your competitors are doing, to scale your property management business? Do the unscalable things because that's the strategy that scales companies.
Property management growth expert and founder/CEO of DoorGrow, Jason Hull talks about doing the unscalable to help your business grow. If you want to scale your business, do the unscalable things that nobody else is willing to do but what the customers want.
You'll Learn...[02:25] Secret to Scale: Grow your business by doing the unscalable things.
[03:00] Real World Examples: Blanketing adverstising strategies, such as PPC, SEO.
[04:06] Top Strategies: Do unscalable things to grow and add doors via referrals.
[06:25] What is unscalable? Personal one-on-one interactions to make more money.
[06:50] Referral Results: Online reviews grow your business, reputation, retention rates.
[08:25] Opposite Direction: Build relationships and scale systems to get revenue results.
[13:15] Unscalable Things: What's the least scalable thing you can do to add doors?
Tweetables"The problem is that everybody is looking for the scalable solution."
"It's all about creating more depth and connection on a one-on-one individual basis with potential referral partners."
"If you do warm, personal outreach, you're going to create a lot more reviews."
"Do the unscalable things, and that's what scales companies."
Resources TranscriptWelcome, DoorGrow Hackers, to the DoorGrowShow. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others impact lives, you are interested in growing your business and life, and you are open to doing things a bit differently, then you are a DoorGrow Hacker. DoorGrow Hackers love the opportunities, daily variety, unique challenges, and freedom that property management brings.
Many in real estate think you're crazy for doing it. You think they're crazy for not because you realize that property management is the ultimate high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. I'm your host, property management growth expert, Jason Hull, the founder and CEO of DoorGrow. Now let's get into the show.
For today's topic, what I wanted to talk with you about is doing the unscalable. A lot of times in businesses, everybody's looking for what's the scalable option, which means what's the shortcut? What's the hack? What's the fast way to do this so we can just do as little work as possible? How can we just hit a whole bunch of people? Here's how that tends to look. We do that in our advertising, we do that in marketing a lot of times.
A lot of people are trying to figure out, how can they create some sort of shortcut? Let's direct mail everybody. Let's see if we can just blanket text message everybody. Let's set up automation. A lot of people come to me and they're like, what's the secret? How are you helping your clients add 100, 200, or more doors in a year?
How are they growing right now because our company is down about 200 doors over previous years because all the owners