Episode Details
Back to EpisodesHow Phil McEleney Grew CamperNation to $1.2M in Trailing 12-Month Revenue
Description
Phil McEleney joins Jared Bauman to break down how he grew CamperNation into a high-ticket dropshipping business generating about $1.2 million in trailing 12-month revenue. He shares how he transitioned from a full-time corporate marketing job, built four customer acquisition channels, grew organic traffic to 30,000 monthly visits, and created an email lead magnet that drove more than 2,000 signups and about £250,000 in revenue.
Phil also explains how he manages seasonality, a $1,500 average order value, affiliate sales, customer service, and a growing team. Plus, he shares what comes next as CamperNation moves toward owned products, more SEO growth, and another key hire.
Sponsor: Quiet Light
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Get SEO Consulting from the Niche Pursuits Podcast Host, Jared Bauman: https://www.nichepursuits.com/201creative
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Links & Resources
Check out CamperNation: https://campernation.co.uk/
Connect with Phil on Instagram: https://www.instagram.com/phil_mceleney