Episode Details
Back to EpisodesTBWA Chiat Day LA has a new unit dedicated to B2B marketing. We learn about it from John Hickman
Season 5
Published 4 years, 4 months ago
Description
TBWA Chiat Day Los Angeles has formed an elite team of creatives and strategists to build out a B2B marketing practice. I talk with Managing Director John Hickman about the back story and the case for B2B.