Episode Details

In this episode of Golf Matters, host Matt Chesterman speaks with Ian Denny, owner of Golf Services Management (GSM), who shares insights from nearly 40 years in the golf industry and his experience operating a diverse portfolio of golf venues, including St Andrews Beach, Growling Frog, Ranfurly and Hepburn Golf Course. The conversation explores the importance of understanding the modern golfer, catering to different customer needs and creating experiences that encourage participation and loyalty. Ian discusses innovative approaches to making golf more accessible, including shorter formats, the Fun Five concept at Hepburn, entertainment-focused driving ranges and removing traditional barriers for beginners. He also shares his perspectives on pricing, managing customer expectations, delivering consistent experiences and harnessing the power of customer advocacy and social media. A great conversation highlighting why understanding the golfer experience is critical to growing participation and building the future of Australian golf.