Episode Details

Megan Selfridge had a decade of social media experience and a few false starts behind her when she joined Lucky Girl Social. About 90 days later, Cherry Cola Social was at $20K months.

On this episode of The After Brief, Lucy sits down with Megan, owner and founder of Cherry Cola Social. Megan grew a startup’s Instagram from 28,000 to 130,000 followers in under three years. She then spent four to five years in account management at a corporate in-house agency. 

She talks about why her earlier attempts at going out on her own never stuck, and about the month she sent about 150 Upwork proposals. She also describes the Friday she cried because nothing had signed yet. The following week, clients started saying yes.

In this episode:

• Why her earlier attempts stalled after a cold email or two
• What 150 Upwork proposals in a month taught her about reps
• How corporate experience helps her sell to skeptical, data-first clients
• Why she’s writing SOPs before signing her next client
• Lucy’s case for keeping lead gen running while you onboard

If you’re still in corporate and you’ve tried going out on your own before, this one’s for you.

Follow along and join the conversation:

The Lucky Girl Social Facebook Community: http⁠s://www.facebook.com/groups/purposedrivenfemaleentrepreneurs⁠

The Lucky Girl Social Instagram: ⁠https://www.instagram.com/itsluckygirlsocial/#