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Nonprofit Mission Statements: Cut the Jargon So Donors Actually Get It
Description
A potential donor scrolling LinkedIn gives your post about three seconds. If they have to reread a sentence, you’ve lost them.
In this episode, we talk about why nonprofit jargon pushes away the people you most want to reach. You’ll learn which words turn donors off, and how even familiar terms like “food insecurity” may mean different things to different people. We also cover how a clear mission helps you write stronger grant applications and turn down funding that pulls you off course. Plus, you’ll get a simple test to see how well your own team can explain what you do.
On this week’s episode of The Small Nonprofit Podcast, Maria sits down with Maura Fitzpatrick. Maura is a senior strategist at PushTen, a creative agency that does branding, web design, and strategy for mission-driven organizations and nonprofits. She also worked as a communications manager at a legal aid nonprofit.
Maura shares:
- The 3-second LinkedIn rule
- Smart people skim too.
- Jargon hides in familiar words.
- A clear mission makes fundraising easier.
- Clear words help a sector that’s underfunded.
If your nonprofit needs more hands on deck to get more dollars and donors, book a call with the Further Together team and we can see if we can help: https://www.gofurthertogether.ca/discoverycall
Maria shares more cool and innovative fundraising tips on LinkedIn. If you want to connect with us, send her a message here: https://www.linkedin.com/in/maria-rio-ethical-fundraising/
- Connect with Maura on LinkedIn: https://www.linkedin.com/in/maurafitzpatrick/
- Email Maura at maura@push10.com (mention this podcast for a free 30-minute consult)
- Visit their website: https://www.push10.com/