Episode Details
Back to EpisodesHow Xbox product design is changing the game | Carl Ledbetter
Description
Carl Ledbetter has been designing at Microsoft for the past 30+ years, with the last 20 years at Xbox. There, he’s been a huge part of keeping Xbox relevant and expanding the audience for Xbox gamers through design.
He takes Devin through the biggest launches of his varied career: the Zune, the Xbox Kinect, and how even products that don’t stand the test of time can still contribute innovations that find new uses. He shares stories about the creative ways Xbox is bringing immersive gaming to a wider audience, and explains why Xbox’s design North Star is…invisibility?
Time Stamps:
01:19 Learning Precision at Fluke
05:29 XBox Elite Controller is polarizing
08:33 Gaming in a “flow state”
10:13 Design That Disappears
11:38 Xbox Adaptive Controller Story
18:17 Zune - Lessons and Regrets
26:21 Xbox Console Evolution
29:32 Lightning Round
Links
About the Host: Futurist Devin Liddell
Devin Liddell is the Principal Futurist at Teague. With over two decades of experience in innovation and design strategy, Devin has worked with industry giants like Boeing, Intel, and Nike, helping organizations anticipate changes across both near- and far-term horizons to create their preferred futures. Devin is a frequent contributor to Fast Company.
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