Episode Details

Ep 28: After 18 years in the space, Donnie Oliver is an experienced leader, consultant and operator with a demonstrated successful track record working in the health wellness and fitness industry. He’s obtained elite level skill in a broad range of topics including Leadership, Sales Training and Development, CRM, and Retail to Corrective and Performance Exercise Specialties. He’s a uniquely strong sales professional with a B.A. focused in Communications from Penn State University. Donnie is currently the VP of Global Franchise Operations for UFC GYMS, a brand quickly on the path to have well over 1000 locations across 39+ countries. In this episode we reconnect on previous experiences including the good, the bad, and the ugly, that paved the way to success. We dig into the past, present, and future of the fitness industry and what it will take to be a successful gym owner or operator in the short and long term. There’s valuable insight into the impacts of culture on our health, how to become a better leader, and why the fitness industry is their own worst enemy. Iron Sights podcast is hosted by Scott Howell. *Please make sure to leave a review if you enjoyed the podcast!