Episode Details

Attracting and Retaining New Talent in a Shifting Trucking Industry

In this candid panel discussion from the Private Motor Truck Council of Canada (PMTC), industry leaders dive deep into the heart of the driver shortage crisis. Join us as we explore innovative recruitment strategies, modern approaches to onboarding, and cultural shifts fleets must make to attract a new generation of drivers.

#trucking #HiringTruckDrivers #Recruiting #PMTCWest2026

Learn About the PMTC (Prtivate Motor Truck Council)

Established in 1977, the Private Motor Truck Council of Canada (PMTC) is the only Canadian association dedicated to the interests of private fleet operators. The PMTC provides forums for fleet operators and industry stakeholders to exchange views and resolve issues together, and is at the forefront in representing your views to government, protecting your rights, and promoting your interests.

The PMTC is recognized as the voice of private trucking in Canada. We regularly field calls from trade press seeking PMTC opinions on subjects of interest to the trucking industry. PMTC President Mike Millian also has a monthly column in a leading industry magazine to promote the views of private carriers.

The PMTC provides tangible value in return for our modest membership fees. Members include fleet operators, equipment lessors, driver lessors and all types of suppliers to the private fleet community.

Many describe the PMTC as the best membership value in the Canadian transportation community. www.PMTC.ca

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