Episode Details

I've spent my career in marketing and communications, focusing on reaching consumers directly, but there's a whole other side of the industry dedicated to business-to-business (B2B) communications! Laura Hawtin has made her mark in that space, bringing her expertise from Great Britain and expanding her firm into the U.S. a few years ago. We discuss the challenges of growing a business internationally, the importance of effective communication, and what it takes to stand out in today's competitive market!