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In this October 29 episode of Found in AI, AI search visibility consultant Cassie Clark covers three developments in AI search, SEO, and generative engine optimization (GEO).

First, Google is testing a new "Further exploration" section in AI Mode that displays website links alongside AI-generated answers. Then, new research from Graphite examines why ChatGPT may cite pages mentioning a brand without actually including that brand in its response. Finally, Searchbloom reports that 91.1% of citations in its own AI visibility study came from third-party websites.

Together, these stories raise an important question for marketers: Are you measuring AI citations, actual brand mentions, or recommendations?

In This Episode

• Google AI Mode's "Further exploration" test: What Google's experiment with website links could mean for source visibility and referral traffic.
• ChatGPT brand mentions vs. citations: Why appearing on a cited page doesn't guarantee your brand will be included in an AI-generated answer.
• Parametric knowledge optimization (PKO): What Graphite's research suggests about model knowledge and why marketers should be cautious about drawing causal conclusions.
• Third-party citations in AI search: What Searchbloom's 91.1% finding reveals about its agency-related queries, and why that percentage isn't a universal benchmark.
• Measuring AI search visibility: Why citation tracking alone doesn't tell you whether your brand is being mentioned, accurately represented, or recommended.

Resources Mentioned

• Google AI Mode Shows New Further Exploration Section — Search Engine Watch
• ChatGPT Brand Mentions and Cited Pages: Graphite Research — Search Engine Journal
• Searchbloom Study on Third-Party AI Citations — Newsfile

More from Cassie Clark Marketing

Need help with your AI search visibility strategy? Cassie Clark is an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. Explore AI search visibility audits, content strategy, and team training at Cassie Clark Marketing.

Join Cassie Clark for a free live training, How to Build an AI Search Visibility Strategy, on November 5, 2026, at 1 PM ET.

Learn how to identify relevant AI search opportunities, diagnose visibility gaps, establish a measurement baseline, and prioritize your next steps. Includes live Q&A.

Register for free: https://cassieclarkmarketing.com/ai-search-training/