Episode Details

In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter, owner of Recreating Rays Spray Tan Studios and founder of The Sunless Legacy, to discuss what it really takes to build a profitable and sustainable spray tanning business. After 15 years in the industry, Shonna shares the lessons behind growing from offering $20 spray tans in her basement to running two salon locations, managing a team, and helping other spray tan professionals become successful business owners.

By the end of this episode, you will learn about:

• Why understanding your costs, profit margins, and break-even point is essential to running a financially healthy spray tanning business.
• How strategic pricing and service upgrades can increase revenue without constantly needing more appointments.
• Why revenue alone doesn’t tell the full story and how tracking expenses, payroll, and advertising results helps you make smarter decisions.
• How to transition from being a hands-on spray tan artist to becoming a business owner who builds systems and leads a team.
• How industry events, mentorship, and genuine connections can open doors to new opportunities and help you grow your business.

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!