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Toyota GM vs Jeep GM: Why Your Dealer's Online Price Isn't Real (with Adrian Burone)
Description
Why does the price you saw online change once you get to the dealership? I run a Chrysler Dodge Jeep Ram store, and my friend Adrian Burone is a Toyota general manager. We walked a golf-course path at sunrise and compared how both sides price cars.
We get into the $2,000 add-on package some buyers find after driving out of town for a $500 better deal, the trade-in and residency fine print behind some online prices, Toyota's MAP rule on advertised prices, what a $90-a-month Tacoma lease with $13,000 down really costs, why he says 5 or 6 of the top 10 resale-value vehicles on Edmunds are Toyotas, and how to get salespeople posting on social media. Plus a sunrise meditation that turned out to be live, and a pull-up challenge.
Recorded March 9, 2026 in the Rio Grande Valley.
0:00 Cold open
0:20 Toyota vs Stellantis
1:43 The online price and the fine print
2:52 How Toyota gets you in the door
3:45 The $2,000 package
5:05 Sunrise meditation (were we live?)
6:12 Friends at rival stores
8:18 The $90 Tacoma lease
9:34 Why Toyotas hold their value
10:45 Tech vs reliability
12:59 Social media sells cars
16:00 The pull-up challenge
Watch the full video on YouTube: @adrianthecarguy1
Shopping for a new or used vehicle, or want your numbers sent over by video? DM me on TikTok or Instagram, or leave a comment on the YouTube video.