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Africa to the World: Music Marketing, Streaming Growth & the Future of African Music | Uwem Brown
Description
How does African music reach millions of listeners, and what does it take for artists to turn streams into sustainable careers?
In this episode of Music Industry Insights Worldwide: Shaping Equality & Diversity in Music & Entertainment, I’m joined by Uwem Brown, a music marketing and growth strategist from Lagos, Nigeria, whose experience includes working with leading African music streaming platforms Boomplay and Mdundo.
With more than seven years of experience across music marketing, audience development and digital growth, Uwem has worked at the intersection of music, technology and culture, helping connect artists with audiences across Africa and beyond.
We explore the changing African music landscape, the global growth of Afrobeats, and the role streaming platforms, music curation, data and digital marketing play in helping artists reach new listeners.
We also discuss what independent artists need to understand about music distribution, building a loyal fanbase, creating effective release strategies and using audience insights to make informed career decisions.
From Lagos to the global music market, this conversation looks at how the industry can create more opportunities for African artists, strengthen local music ecosystems and build sustainable careers in an increasingly digital world.
🎧 In this episode, we explore:
- The evolution of African music streaming and digital consumption
- How Afrobeats and African sounds are reaching global audiences
- Music marketing, audience growth and playlist curation
- Understanding streaming data and fan behaviour
- Practical strategies for independent artists releasing music
- The relationship between technology, culture and music discovery
- Building sustainable music careers and opportunities for emerging talent
Join us as we explore the people, ideas and strategies shaping the future of the global music industry.
About the podcast
Music Industry Insights Worldwide: Shaping Equality & Diversity in Music & Entertainment brings together voices from across the global music and entertainment industries to explore artist development, innovation, equality, diversity and the changes needed to build a more inclusive and sustainable future.
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