Episode Details
Back to EpisodesS4-E6: AI in Research - Researching AI Products - The New Frontier for UX Research
Description
Researching AI Products - The New Frontier for UX Research
As organisations increasingly integrate AI into their products and services, are UX researchers asking the right questions?
In this episode of UX Research Club, Dr Emmanuelle Savarit explores how AI is changing the way we research digital products, moving beyond traditional usability to investigate human behaviour, trust, decision-making, and unintended consequences.
Through practical examples, she discusses the importance of involving UX Research from discovery onwards, combining qualitative and quantitative methods, and defining human-centred KPIs to evaluate AI-enabled products.
The key takeaway: UX researchers don't need to reinvent their discipline, but they do need to expand their research objectives and incorporate relevant AI-specific questions into their research plans.
Because a technically successful AI system doesn't automatically translate into a successful human experience.
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