Episode Details

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We have discussed how complex it can be to submit a trademark application and secure approval. But approval marks the beginning of another challenge: protecting what many business owners consider their life’s work.

Securing a trademark is only the first step; keeping it protected can become an ongoing challenge for a small business. This episode explores what happens when trademark rules, enforcement responsibilities, and protection timelines collide with an owner’s efforts to defend a brand.

In this episode, we examine how USPTO trademark guidelines and protection timelines have affected Muazzi (pronounced “Mu-awhz-zee”), a small business's trademarked signature. We also share our own efforts to protect Watchforthehook since we conceptualized it.

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