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13 New Clients in One Month and Nothing Broke w. Natalie Matesic, Founder + CEO of 52 Card Social

Season 4 Episode 5 Published 1 week, 1 day ago
Description

Last month Natalie Matesic signed 13 new clients, and her agency handled every one of them.

Natalie first came on The After Brief two years ago. Since then she has run 52 Card Social from Austria for six months, handed outreach to her team, and grown her agency into the $30K to $50K/month range. Three years ago she was making $1,400 a month. In this episode, Lucy and Natalie break down the sales, hiring, and systems decisions behind that growth.

Inside this episode:

  • The 1 to 10 temperature check Natalie uses on sales calls, and what to do when a prospect says “six”
  • Why Lucy asks “why not a two?” when a prospect gives a low number
  • How Natalie’s team hit an 18% response rate on outreach she no longer does herself
  • The qualification question that shows you how a client will treat you before they sign
  • Why her hiring process takes multiple steps, and what the wrong hires taught her
  • The feedback forms she sends clients and her own team at 3, 6, and 9 months
  • How she decides which tools earn a spot in the budget

If you’re at $20K months and wondering whether your agency could handle five new clients tomorrow, this one’s for you.

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