Episode Details

How do you put a fragrance on a carton when the embossing die applies exactly the kind of pressure designed to release it?

This episode breaks down a Packaging World interview with Opella packaging innovation lead Heidi Graham on the Icy Hot Revive & Recovery carton, where the scratch-and-sniff lives in a clear spot varnish rather than a sticker. It covers why a pressure-sensitive label was ruled out on recyclability grounds, how microencapsulated fragrance oil rides through a standard flexo press with no new coating heads, the narrow embossing window press operators had to find, and why thousands of miles of freight vibration won't set the scent off but a fingernail will.

This is an AI-generated podcast episode. Read the full featured article on Packaging World.