Episode Details

Tiffany Murphy, founder of Culture Equity, breaks down "cultural intelligence" — the marketing superpower behind campaigns for PlayStation, LinkedIn, the WNBA, and more. She traces her confidence back to advice from her grandmother and shares why real leadership is about how you treat people, not the title you hold.

• What "cultural intelligence" means and why understanding how people feel, not just what they say or buy, drives successful brand work across industries from gaming to sports to B2B
• The distinction she draws between position and power — building trust and treating people as human first, rather than leveraging a title, as the true source of lasting influence
• Her advice for being seen in a crowded, uncertain job market: trust your instincts, speak up, and consider the "intrapreneur" mindset even inside a corporate role
• A personal reveal — becoming a teen mother at 17 and not finishing college — and the advice from her grandmother that shaped her career: master every position so no one can take advantage of you
• Practical leadership habits she credits for her success: staying humble enough to learn first, always knowing your numbers and KPIs, and identifying organizational gaps as your vantage point

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