Episode Details
Back to EpisodesWhy I'm Shutting Down My $13 Million Mastermind
Description
What do you do when the thing that has paid you well for nine years is still working, and you already know it is time to end it? In this episode, I break down why I shut down the Elite Entrepreneur Mastermind - a program that brought in almost $13 million over nine years and that we could have just kept running. I share what I am seeing change in how entrepreneurs want to learn, why AI is pushing people back toward real rooms with real people, and what my dad's death and my own stroke taught me about how I want to spend the time I have. Tune in to hear the question I would ask about your own business before the market answers it for you.
HIGHLIGHTS
- Why I walked away from a nine-year program that was still profitable and still full.
- The one comment from Lewis Howes that made the whole thing exist in the first place.
- What nine years and about 200 members actually produced, in real numbers.
- How the mastermind industry got bastardized, and why that matters to you as a buyer.
- The Wayne Gretzky question I would ask about your product right now.
- What my dad's death and my own stroke changed about how I work.
- Why the unscalable version of your offer may be worth more than the scaled one.
01:14 Nine years as the mastermind guy
01:52 The comment from Lewis Howes that started it
02:37 Announcing the last ever event
03:18 What is changing in how entrepreneurs want to learn
03:39 Why AI is pushing people back to real rooms
04:13 What nine years of the mastermind actually produced
04:47 The last dinner and the questions they asked
05:45 Skate where the puck is going
06:47 How the mastermind industry got bastardized
07:43 What people really want from a room now
08:39 Why I shut down something this profitable
09:06 Ever since the stroke, what I actually want
14:22 My one regret about the mastermind
14:55 Why doing the unscalable is where the value is
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