Episode Details

Canadian fashion designer and entrepreneur Tanya Taylor joins host Torri Webster on That Digital Take to talk about the business of creativity and what it takes to build a fashion brand women truly connect with.

Since launching her namesake label in New York City in 2013, Tanya Taylor has built an internationally recognized brand. It’s known for vibrant colours, hand-painted prints and inclusive sizing, and it’s been worn by Michelle Obama, Beyoncé, Taylor Swift and Ariana Grande. In this episode, Tanya shares how she went from studying finance at McGill to fashion design at Parsons, what she learned working with Mary-Kate and Ashley Olsen at Elizabeth and James, and the early mistakes that cost her time and money.

We also get into how social media and TikTok have changed the fashion industry, whether celebrity red carpet moments or creator content matter more today, what brands get wrong about influencer marketing, and how to tell a passing trend from something that lasts. Tanya opens up about inclusive fashion and confidence, coming home to open her Toronto flagship store, launching the Tanya Taylor Fashion Lab at Havergal, and co-founding Baby Love, which has helped provide millions of diapers to families in need.

In this episode:

• Building a fashion brand with staying power
• Balancing creative vision with commercial success
• Hiring and building a team you trust
• The best money she’s spent growing her business
• Social media, influencer marketing and viral fashion moments
• Mentorship and advice for women in creative careers
• Motherhood, ambition and giving back through Baby Love and Creative Club
• A rapid-fire round on style, confidence and New York vs. Toronto

Whether you’re an entrepreneur, a creative, a marketer or a fashion lover, this conversation is full of real insight into building a brand, a business and a legacy.

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