Episode Details

If you're in marketing you're up against a huge problem: the people you work for might not trust you because (let's face it) marketing can be very vague sometimes.

But the StoryBrand Messaging Canvas fixes that. With a filled-out Canvas, your client or boss can see every step you'll walk them through and the soundbite behind every deliverable: 

Part 1: The Four Rules of Messaging

Part 2: The Five Soundbites (Problem, Empathy, Answer, Change, End Result)

Part 3: The Three Cornerstones (Tagline, Elevator Pitch, Brand Story)

Part 4: The Campaign Map

Part 4 is especially helpful because it keeps deliverables from getting vague: it helps you and your client stay focused on the most important pieces you need to create.

The marketing that works follows just a few simple principles that make it easy to understandable, memorable, and impossible to overlook. That's why StoryBrand has a free guide: The Four Rules of Messaging PDF will teach you those principles and in just a few minutes you'll have a simple but powerful framework for improving every message you create from your website and emails to your ads and sales calls.

Download your free copy of The Four Rules of Messaging: https://storybrand.com/the-4-rules-of-messaging?utm_medium=podcast&utm_source=podcast&utm_campaign=4rules-lead-gen-2026&utm_term=sbpod&utm_content=sbpodcast

Ready to clarify your message and grow your business?

Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop 

Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
https://storybrand.com/?utm_medium=podcast&utm_source=podcast&utm_campaign=storybrand&utm_term=sbpod&utm_content=SB_home 

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