Episode Details

Giving Tuesday is a global moment of generosity. But how can ministry leaders make the most of this opportunity—and inspire giving that lasts long after the day is over?

In this episode of the Lausanne Movement Podcast, Jason Watson welcomes back Dave Raley, author of The Rise of Sustainable Giving and founder of the Center for Sustainable Giving, to explore how churches, ministries, and nonprofit organisations can make the most of Giving Tuesday while building a more sustainable approach to generosity.

Dave shares practical strategies for planning a Giving Tuesday campaign, crafting compelling fundraising appeals, and encouraging recurring giving. Together, they also explore the spiritual dimension of generosity, why Christian leaders sometimes struggle to ask for financial support, and how giving can become a meaningful part of Christian discipleship.

Whether you lead a large organisation or a small ministry with limited resources, this conversation offers practical encouragement to inspire generosity and build lasting support for God's mission.

• Make the most of Giving Tuesday. Start early, reach your supporters, and follow up afterwards.

• Craft a compelling appeal. Show what a gift will achieve and why it matters now.

• Think beyond one-time donations. Encourage recurring giving to sustain ministry throughout the year.

• Disciple people in generosity. Giving is a spiritual discipline, not just a financial transaction.

• Ask with faith. Trusting God's provision and inviting financial support can go hand in hand.

Dave Raley is the founder and CEO of the Center for Sustainable Giving, an organisation dedicated to helping leaders grow generosity and develop sustainable funding models. He is the author of The Rise of Sustainable Giving and host of the Sustainable Giving Podcast.

With more than 20 years of experience working with nonprofit organisations, Dave helps leaders understand emerging trends, develop recurring giving strategies, and build sustainable approaches to fundraising. He also writes The Wave Report, sharing insights on innovation, leadership, and the future of generosity.

Explore these related conversations on innovation, ministry fundraising, and generosity:

• Unlocking Innovation: Insights for Leading Nonprofits into the Future with Dave Raley 

• Unlocking Generosity: Biblical Stewardship & Fundraising Strategies for Ministry Leaders with Redina Kolaneci

• Activate Local Generosity: Transform Your Fundraising through Support Development with Kehinde Ojo

• Center for Sustainable Giving — Resources for sustainable recurring giving.

• The Rise of Sustainable Giving — Dave Raley's book on the subscription economy and giving.

• Sustainable Giving Podcast — Conversations on sustainable giving.

• The Wave Report — Dave's weekly insights.

• The Power of Invented Holidays — Making the most of moments like Giving Tuesday.