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300. I Asked 1,077 Customers Why They Bought. It Changed How I Sell.
Description
You have an offer you want to sell. Maybe you’ve even sold a bit of it already. But do you really understand why people buy it? Or are you playing by feel?
Most business owners market their offers using the language they use in everyday life, or whatever sounded good to a few friends and family members. The problem is that your customers don’t talk like you. And if you don’t know what’s actually making them click purchase, you’re wasting a lot of time on marketing that doesn’t work.
For the 300th episode of On Your Terms®, I shared what 1,077 of my recent buyers told me about why they bought the Ultimate Bundle®, and the three big changes I’ve made in my business because of it. Here’s what I’ve learned.
In this episode, you’ll hear:
- Why surveying customers right after purchase beats surveying them after they’ve used your product
- The difference between “where did you find me” and “why did you buy” (and why most businesses only ask the first one)
- How my buyers actually find me: 40% through Meta ads, 25% through Instagram organically, and 22% through referrals
- Why my podcast works more as a conversion tool than a discovery tool
- The “enough moment” question that reveals what finally pushes someone to buy
- Why asking about competitors helps you find your unique differentiators (not to compare prices)
Click here to find the full show notes and transcript for this episode.
EPISODE RESOURCES:
- The Ultimate Bundle® (includes a copy of my post-purchase survey questions as a free bonus)
- Ep 280: How I Got My First 1,000 Subscribers on Substack
- My recap episode from James Clear’s mastermind
- Sam’s book, When I Start My Business, I’ll Be Happy: A Practical No-BS Guide to Successful Online Entrepreneurship
- If you have a question you’d like Sam to answer on a future podcast episode, you can submit it here.
- Click here to be notified when new episodes of On Your Terms® come out
CONNECT:
- Get Sam's weekly newsletter, Sam's Sidebar
- Follow Sam on Instagram
- Follow Sam on YouTube
- Subscribe to Sam's Substack
- Take Sam's free legal workshop "5 Steps to Legally Protect & Grow Your Online Business"