Episode Details

Nestlé is under regulatory fire in India over infant-formula claims — a reputationally compounding moment for a brand already under global scrutiny. Plus, what Coca-Cola's Christmas Truck vote teaches every FMCG brand manager about seasonal assets.

In this episode:

• India's FSSAI issued formal regulatory notices to Nestlé India and Abbott over allegedly illegal claims and promotional activity tied to infant-formula products, adding a new market to Nestlé's growing global compliance scrutiny.
• Challenger CPG brands are now setting the creative and channel benchmarks — community-led growth, bold positioning, digital-first launches — that legacy FMCG giants like Unilever and Nestlé are scrambling to follow, risking a permanent loss of cultural relevance.
• Coca-Cola is letting UK consumers vote on which locations its iconic Christmas Truck will visit in 2026, turning a decades-old broadcast brand ritual into a participatory, community-driven campaign that generates organic reach and real demand data.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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