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The 4-Part Trailer Formula Behind Diary Of A CEO | Anthony Smith
Description
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Anthony Smith was the Director of Trailers at The Diary Of A CEO, the editor behind the trailers that turn every episode into an event.
In this clip, he breaks down the formula behind every DOAC trailer, from finding the perfect hook to the narrative structures he uses to get you to watch a two hour podcast.
This is a trailer editing masterclass.
We get into:
- The four ingredients behind every DOAC trailer
- Why a trailer that is all cliffhanger just annoys people
- How one shout from the Ramit Sethi episode became the hook
- Why Simon Cowell getting emotional makes the perfect opening
- The "defence lawyer" narrative structure
- How long it really takes to make a DOAC trailer
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Timestamps:
00:00 The four ingredients of every DOAC trailer
01:49 What makes an amazing hook
05:38 Problem, cost, solution
06:30 Editing music, sound and B-roll separately
08:11 How long a DOAC trailer really takes