Episode Details

In this episode of Beers with Contractors, Will apologizes for the delayed “Beers with Contractors Tradies” episode and references the prior episode on setting 2027 goals using hard-edge metrics (sales, leads, staffing, equipment, finances). This episode shifts to the soft edge of business—people and culture—focusing on how owners in home services and construction must navigate and institutionalize change to hit growth targets. He outlines planning change with a written roadmap and a “pre-mortem” to anticipate failure points, warns against abandoning initiatives within 30–90 days, and cites a 2023 Prosci study on why employees resist change (unclear reasons, job/income fears, lack of trust, and exclusion), noting mid-level managers are most resistant. Will stresses communicating early and often, creating buy-in (“what’s in it for me”), limiting gossip, accepting that some people may not fit the next stage, and using Patrick Lencioni’s Working Genius roles (Wonder, Invention, Discernment, Galvanizing, Enablement, Tenacity) to execute change through to completion.

00:00 Introduction

00:44 Recap 2027 Goals

01:41 Hard Edge Soft Edge

02:56 Why Change Matters

04:48 Change Examples

06:44 Plan And Premortem

08:26 Why Teams Resist

10:49 Who Resists Most

14:28 Failure Scenarios

15:14 Hard Truth People

17:00 Communicate Buy In

19:40 Working Genius Model

20:44 WIGGT Types

23:09 Make Change Stick

26:18 Wrap Up Next Steps

27:17 Outro And Disclaimers

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