Episode Details

In this episode of Slay The Spray, Kelly Callaghan sits down with Kristy, founder of Soul Ties Marketing and a former spray tan artist, to discuss building a personal brand that attracts the right clients. Kristy shares her entrepreneurial journey and explains how authenticity, strategic social media, and genuine connections can help beauty business owners grow their businesses.

By the end of this episode, you will learn about:

• Why showing your face and personality helps clients connect with and trust your business.
• How understanding your ideal clients’ concerns, insecurities, and needs helps you create content that speaks to them.
• Why investing in your branding, visuals, and social media content can help attract the right clients.
• How showing up consistently and authentically, even when your content isn’t perfect, helps you build a stronger personal brand.
• How networking, building genuine connections, and taking action on what you learn can create new opportunities for your business.

Connect with Kelly:

• Instagram: instagram.com/iam_kellyann
• TikTok: tiktok.com/@iam_kellyann
• Facebook: facebook.com/groups/beautybusinessbabes
• YouTube: youtube.com/@iam_kellyann
• Website: spraytanclass.com

And of course, don’t forget to join us next time for another episode of Slay The Spray!