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E102. The Beauty Business Audit - Optimise Your Income and Your Books

Season 1 Episode 102 Published 1 day, 1 hour ago
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This one is different. I'm auditing your business.

Eight areas, five statements each, one point for every yes. Client retention, client attraction, revenue, cancellations and no-shows, occupancy, retail, client spend and branding.

It's the same diagnosis I run with my one on one clients. Grab a pen, be brutally honest and add up your score out of 40. Whatever you score lowest on becomes your plan: one area a month, starting now, so you head into 2027 with a plan instead of the same problems.

I also open up about hitting 100 episodes and the real reason BBS exists.

In this episode

  • Why most businesses that are busy one month and dead the next have a retention problem
  • The rebooking script that tells clients when to come back (instead of asking)
  • Why your automated text is not a follow up
  • KPIs for solo operators, and why you should be paying yourself a wage
  • Booking fee vs deposit (they're not the same thing)
  • Knowing your occupancy, retail percentage and average client spend
  • The 5 second branding test
  • How to turn your score into a month by month plan

Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? 

https://beautybusinessschool.com.au/beauty-business-foundations-2025/

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