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179. Why "I Deserve It" Thoughts Drive Cravings And Block Weight Loss (and How to Stop Them)

Published 1 week ago
Description

Ever tell yourself "I deserve a treat" and then find that thought shows up again next weekend, and the weekend after that? There's a reason, and it isn't a lack of willpower.

In this episode, Lisa Oldson, MD explains how the brain's reward system learns from the excuses we give ourselves around food and drinks. Every time an "I deserve it" thought leads to pizza, a pastry, or a glass of wine, your brain records that the thought paid off, and it offers you the same thought again.

You'll learn:

  • How dopamine works as a "surprise tracker," and why the same treat feels less exciting over time
  • Why highly processed, hyperpalatable foods may push on the brain's reward pathways in ways that echo (but are not the same as) drug addiction
  • Why "I deserve it" is so sticky, and what moral licensing has to do with it
  • Five practical ways to start interrupting the food reward loop

Thanks for listening! If you'd like more support during your SMART weight loss & health focused journey, sign up for our FREE newsletter, or check out our program at: www.SmartWeightLossCoaching.com. 

We would love to help you reach your happy weight, and transform the way you talk to yourself about your body and the number on the scale. Negative thoughts about yourself don't have to take up so much brain space, and we'd be honored to help you reframe those thoughts. 

Also, we’d be grateful if you'd follow us and share our podcast with your friends & family. We’re here to help you live longer, healthier, and lose weight the SMART way! 

This episode was produced by The Podcast Teacher: www.ThePodcastTeacher.com.

The Smart Weight Loss Coaching Podcast is for informational purposes only and does not constitute medical advice. Always consult your physician or a qualified healthcare provider before starting, stopping, or changing any medication.

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