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AI ROI Reality Check: Google vs Wharton vs MIT (Oct 22, 2026)
Description
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[SPECIAL EDITION]
Google's survey of 2,403 executives says 86% see AI driving cost-efficient growth. Wharton says 7% are getting it fully right. MIT said 95% saw no return. We line them up and find what the winners do differently.
In this episode:
- The question changed: "AI ROI" searches overtook "how to use AI"; token efficiency beats tokenmaxxing.
- Google Cloud's view: 26% report accelerating returns. Their three habits: clear ownership, required training, AI in core processes.
- How to read a vendor survey: who answered, who paid, and the 12% who track AI value formally.
- Wharton's check: only 7% succeed on all three markers; growth metrics beat hours saved, 35% vs 13%.
- MIT's skeptic view: 95% saw no return in 2025, and why AI that forgets is part of the problem.
- The hidden cost: governance and security, after this week's AI agent incidents.
- The AI ROI scorecard: five steps for your next budget review.
Sources & links: https://enoumen.substack.com
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⚗️ Researched & produced by Etienne Noumen, P.Eng. (Calgary, Canada) with a hybrid "Human-in-the-Loop" workflow.