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The Secrets of Human Behavior Applied to Social Ads
Episode 741
Published 22 hours ago
Description
Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and where it fits in the customer journey.
- Why Behavioral Science Matters for Social Ads: Recall, Not Just Conversions
- Decide How to Deliver the Ad Message Using the Valence and Intensity Model
- Decide Who the Ad Targets Using the Three-Self Model Instead of Avatars
- Decide Where the Ad Fits in the Customer Journey Using the Messy Middle Model
Guest: Sarah Levinger | Show Notes: socialmediaexaminer.com/741
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