Episode Details

Today’s headline news for Canadian IT solution providers:

Zoom outlines new MSP specialization and partner incentives

At its Zoomtopia Partner Connect event, Zoom announced updates to its Zoom Up Partner Program, including a new Managed Service Provider specialization expected in December.

The specialization is intended to recognize partners delivering managed services, with anticipated benefits including advanced delegated account access, direct Tier 2 support and enhanced service levels.

Zoom is also simplifying its performance metrics around monthly recurring revenue growth, introducing new incentives for longer customer commitments in 2027, and expanding self-service capabilities for partners.

The company says partners are now its largest source of new enterprise business.

In an interview with Channel Dive, global channel GTM leader Nick Tidd said more than 300 partners had signed up to deliver professional services over the previous two quarters.

Read Zoom’s full partner-program announcement.

SentinelOne expands PartnerOne to support AI security services

At OneCon 2026 in Las Vegas, SentinelOne announced a significant expansion of its PartnerOne program, introducing new certifications, assessments and delivery resources intended to help VARs, MSPs and MSSPs build AI security practices.

The additions include Implementation Engineer certifications for Prompt Security, endpoint and identity protection, and AI SIEM.

Partners can also access an AI Recon Assessment Service, early access to Singularity Agentic Detection and Response, and deployment packages containing scoping guides, statements of work and implementation runbooks.

LevelBlue, GuidePoint Security and World Wide Technology are initial launch partners, with broader availability planned over the coming months.

SentinelOne separately expanded its Lenovo rela