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312 | Can AI Actually Help Real Estate Agents Build Better Relationships? with Ben Love and John Michael Perez

Published 1 week, 2 days ago
Description

Interested in generating more deals from referral relationships? Learn more here: https://proinsight.info/faithful

Have questions or need help?
📧  Email Me - garrett@garrettmaroon.com

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Can AI actually help us build deeper relationships, or is it slowly replacing the human connection that makes real estate work?

AI is changing the way we do business, and for real estate agents, the opportunities seem endless. But just because technology allows us to do more doesn't necessarily mean we're doing the right things.

In this episode, Garrett Maroon and Cole Ordiway sit down with John Michael Perez and Ben Love to discuss how agents can use AI to simplify their businesses, strengthen relationships, and create more time for the people they're called to serve.

They share practical ways they're using AI in their own businesses, from automating everyday tasks to staying connected with their teams and databases. But the conversation goes deeper than productivity. Where's the line between efficiency and authenticity? When does technology become a distraction? And how should our faith shape the way we approach these rapidly changing tools?

The goal isn't to automate relationships. It's to automate the things that keep us from investing in them.

Whether you're already using AI every day or you're hesitant to jump in, this conversation will challenge you to think differently about technology, stewardship, and what it really means to build a successful, relationship-first real estate business.

Key Takeaways

  • AI should create more room for relationships, not replace them. Use technology to handle repetitive tasks so you can spend more time genuinely connecting with people.
  • Authenticity still matters. Just because AI can create content, make phone calls, or imitate your voice doesn't mean every application is wise or honest.
  • You don't have to chase every new tool. The pressure to keep up can become another distraction from the work God has actually called you to do.
  • Technology can help you love and serve people at scale. From recognizing team members to managing calendars and following up with your database, AI can help you be more intentional.
  • Discernment matters more than efficiency. As Christian agents, our decisions should be guided by Scripture, wisdom, and a desire to honor God—not simply by what produces the fastest results.
  • Your business is not your provider. No matter how quickly technology changes, our confidence and security ultimately rest in Christ.

Connect With Our Guests

Need help winning at work without losing at life? I'm here for you!

📖 Get the FREE E-Book — The 10 Biblical Principles for Real Estate Agents ebook is my gift to you; it's full of biblical truths about your calling, reflection questions, and practical steps to win at work without losing at life. Download it here: https://www.garrettmaroon.com/freegift

📱 Want to talk business? Shoot me an email: garrett@garrettmaroon.com




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