Episode Details

Send us Fan Mail

On today's episode of The Business Game, we're sitting down with Shlomo Assa, chairman, president, and co-founder of Acclaro Medical, a US-made medical device company serving the aesthetic and anti-aging skin health market. With more than 40 years of experience in photonic technology, medical devices, and entrepreneurship, Shlomo has founded and sold four companies, helped triple Candela Medical's revenue in four years through product innovation and brand repositioning, and now leads a global business operating across the US, Europe, Asia Pacific, and the Middle East.

Let's dive in,
with Shlomo Assa:

Why "me too" is the enemy of every entrepreneur
The laser projector venture that was 15 years ahead of its time
Great technology without economics is just an expensive hobby
The tattoo economics lesson: why some markets have no money
The Cutera acne story: building $450M of machines nobody buys
Selling too early: the $10M exit that could have been $1B
"Money people think money is everything — it's the people"
Why the 2008 financial crisis cost him hundreds of millions
Geopolitical and economic conditions should not affect your business
The daily drama of managing high-commission sales teams
Hiring philosophy: interview your first 1,000 employees yourself
Building enterprise value: EBITDA multipliers vs. revenue multipliers
Why exceptional growth gets you 10x the valuation
What keeps a 73-year-old entrepreneur innovating
International expansion: "in every country, you need to be local"
"Close the store": the discipline of protecting your rest and clarity
90% is as good as perfect — don't chase the last 10%
Decision-making: ask for options, not black and white
"Entrepreneur is not a gambler — entrepreneur is risk-averse"
Focus on the economics of your solution before anything else
Quick-fire round: innovation vs. execution, speed vs. precision, and more
How Shlomo defines winning the business game

If you're a founder, entrepreneur, or business leader who wants to understand the difference between great technology and a great business, this episode is packed with hard-won lessons on valuation, economics, hiring, scaling globally, and the mindset needed to build a company worth hundreds of millions without panicking, gambling, or selling too early.

Connect with Shlomo Assa:
Email: sassa@aclaromd.com
LinkedIn: https://www.linkedin.com/in/shlomo-assa-b8ba8720/

Support the show

Thank you for listening to The Business Game, where real founders break down the real levels of business.

Whether you're building at Level 1 ($0–$1M) or scaling through Level 6 and beyond, this show is designed to help you understand exactly where you are, and what it takes to level up.

If you enjoyed this episode, please subscribe, follow and leave a review. It helps more founders find the roadmap.

For full episodes, level breakdowns and behind-the-scenes content, follow us on YouTube, TikTok, LinkedIn, Facebook and Instagram.

Want to identify your level or learn more about The Business Game framework?
Visit www.thebusinessgamegroup.com

It's time to Level Up!

We’ll see you at the next level.