Episode Details

Diageo installs an unconventional CMO as North America posts its weakest 2026 results, Unilever quietly exits a Gen Z bet, and eight German trade bodies declare war on a sugar tax that could reshape European beverage marketing.

In this episode:

• Diageo North America has appointed Sebnem Erim — a veteran of PepsiCo and AB InBev, not spirits — as CMO, a category-crossing hire made as the business records its weakest financial results of 2026.
• Eight German industry associations have launched a coordinated public campaign against a proposed sugar tax that would hit carbonated soft drinks, juices, and RTDs across one of Europe's largest beverage markets.
• Unilever has agreed to sell challenger first-aid brand Welly Health PBC to private-equity firm Forward Consumer Partners, marking the exit of a deliberate Gen Z acquisition from its portfolio rationalisation drive.

The FMCG Marketing Daily is a concise briefing for FMCG and CPG marketers, brand managers and CMOs, hosted by Marco & Klara. New episode every day.

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