Episode Details

James Ashford shares powerful lessons on sales psychology, emotional control & What Should You Do 18–24 Months Before Selling Your Business?

Get business help from me personally: https://bradstaines.com/

We Covered:

↳ How to 3x Your Prices Upselling "Experiences", handle price objections, build customer certainty, and increase sales without lowering your prices

↳ How to Increase Valuation Before sell & Get High Quality Employees

↳ How to overcome business failure, build a strong team culture, and turn setbacks into opportunities for growth

You are going to learn:

Chapters

• 00:00:00 How to Build a Business That Grows Without the Owner
• 00:00:19 Why “It’s Too Expensive” Is Rarely About Money
• 00:02:54 How to Build a Company Culture That Gets the Best Out of Your Staff
• 00:03:31 Staff Lost £125K: How Should a Business Owner React?
• 00:05:05 The Skill of Turning Complex Business Problems Into Simple Solutions
• 00:06:16 Competitors Were About to Take 25% of His Market: What Did He Do?
• 00:07:41 How a New Product Turned a Business Crisis Into £10K More Revenue Per Month
• 00:09:31 The More Things You Need to Be Happy, the Harder Happiness Becomes
• 00:13:22 How to Win More Sales When Customers Are Cutting Costs
• 00:15:56 Stop Discounting: The Real Reason Customers Say Your Service Is Too Expensive
• 00:18:06 The Sales Question That Reveals Hidden Objections Before You Discount
• 00:18:42 How to Turn a Price Objection Into a More Profitable Deal
• 00:19:34 The Question That Uncovers the Real Reason a Customer Won’t Buy
• 00:19:55 How to Discover What Your Customer Is Actually Being Measured On
• 00:22:14 How Grant Cardone Turned a £50K Donation Request Into a £100K Deal
• 00:22:51 Stop Negotiating on Price Before You Understand What the Customer Wants
• 00:23:53 How to Sell a £1,200 Experience Instead of a £400 Hotel Room
• 00:25:06 How to Sell to Your Customer’s Personal Goals, Not Just Their Business
• 00:25:59 Why Customers Reject Your Price but Pay More for Something They Value
• 00:26:45 How to Upsell Your Existing Customers Without Competing on Price
• 00:30:09 AI Is Making Software Development Cheaper and More Accessible for Small Businesses
• 00:30:25 How AI Helped Build a Simple App to Solve a Real-Life Problem
• 00:35:15 How to Raise Customer Expectations Without Constantly Losing Their Trust
• 00:40:10 The Difference Between Selling a Service and Truly Serving Your Customers
• 00:45:15 Your Company Culture Is What Employees Say When You Leave the Room
• 00:50:23 Could Your Business Survive 3 Months Without You?
• 00:53:40 Why Most Company Core Values Are Too Vague to Change Employee Behaviour
• 00:54:22 The Core Value That Makes Employees Accountable for Their Actions
• 00:55:11 How to Turn “Wow Customer Experience” Into a Measurable Standard
• 00:56:19 Struggling to Hire Staff? Your Company Culture Could Be the Problem
• 00:56:49 How to Attract Employees Without Advertising Every Job
• 00:57:35 Why Paying Higher Wages Can Help You Attract Better Employees
• 00:58:03 AI Can Triple Your Output, but Only If You Have the