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Car Salesmen Reveal the Biggest Car Buying Mistakes (Old School vs. New School)
Description
What do car salespeople wish every buyer knew? General Manager Adrian Gonzalez and co-host Adriana sit down with Miguel Orta and Sam from Payne Edinburg CDJR, with Kirby joining in the second half, to talk about the biggest car buying mistakes and how selling cars has changed:
> - How to build trust with a car buyer, and what a fair deal looks like.
> - "I can't afford it": wants vs. needs, and why a $600 payment with $18K of negative equity doesn't add up.
> - First-time car buyer tips: budget, insurance, features, credit and down payment.
> - Rebates vs. special financing.
> - "I need to talk to my wife" and the 3 M's.
> - Trading in too soon, Kelley Blue Book vs. a real appraisal, and a customer $41,000 upside down.
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> Watch the full episode on YouTube: @adrianthecarguy1
> Follow Adrian The Car Guy: @adrianthecarguy
>
> 00:00 What salespeople wish buyers knew
> 00:33 Welcome: Miguel Orta and Sam
> 01:14 Harder to sell cars six years ago?
> 03:44 Customers who don't know what they want
> 05:19 How to build trust with a car buyer
> 06:59 Are customers harder to close today?
> 08:35 TikTok: salespeople or influencers?
> 10:32 What it takes to sell 20 cars a month
> 12:25 "I can't afford it": wants vs. needs
> 14:25 First-time car buyer? Start here
> 16:52 Rebate or special financing?
> 17:30 Rapid fire
> 19:10 "I need to talk to my wife"
> 21:10 The biggest car buying mistakes
> 22:20 Trading in too soon
> 24:36 $41,000 upside down
> 25:17 Kirby's tip: always cover your taxes
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> Payments, rates, rebates and trade-in values depend on the vehicle, your credit and the programs available when you buy. This episode is general information, not financial advice.